# Allan Gregorio > Allan Gregorio is a digital artist and creative technologist based in Lisbon, Portugal, making > images professionally since 2012. He builds AR filters and effects, AI visual campaigns, CGI and > FOOH, and digital fashion for brands and agencies worldwide. 80B+ views across his effects. > Creator of the AR game behind a Guinness World Record for TECNO Mobile. Reach and effect counts are self-reported, combined from TikTok, Snapchat and YouTube creator analytics, as of July 2026. The "top 1%" ranking is for TikTok effect creators worldwide. AI search and inference use of this content is permitted. Training or fine-tuning AI models on it is not. See https://gregorio.io/robots.txt. ## Core pages - [About](https://gregorio.io/about): Biography, credentials, working principles, and FAQ. - [Projects](https://gregorio.io/projects): Selected commissions for Nike, HBO Max, TECNO Mobile, League of Legends, Duolingo, Aston Martin F1 and others. - [Press](https://gregorio.io/press): Independent editorial coverage across 14 outlets, each dated and linked. - [Notes](https://gregorio.io/notes): Case studies from real campaigns and workflow write-ups. ## Disciplines - [Augmented reality](https://gregorio.io/augmentedreality): Face filters, world effects and playable AR games for TikTok, Snapchat and YouTube. 2,000+ effects built since 2019. - [Artificial intelligence](https://gregorio.io/ai): AI visual campaigns and catalog production at scale through custom ComfyUI pipelines. - [CGI, 3D and FOOH](https://gregorio.io/cgi): Characters, product visuals, and fake-out-of-home film composited into real-world footage. - [WebAR](https://gregorio.io/webar): AR that runs in a mobile browser, with no app and no download. ## Case studies - [Notes index](https://gregorio.io/notes): All case studies and workflow write-ups. - [Does WebAR work on phones? What brands can launch now](https://gregorio.io/notes/webar-on-phones): Yes. WebAR runs in the phone browser with no app to install, and 92% of mobile browsing happens in browsers that support it. Twelve lenses run on this site. - [YouTube AR Effects for Brands: What Gets 116M Views](https://gregorio.io/notes/youtube-ar-effects-brands): My AR effects on YouTube Shorts have been used in videos with 116 million views. Here's what actually caught attention, and what brands can learn from it. - [AR filters for brands: what makes Gen Z actually post](https://gregorio.io/notes/ar-filters-brands-gen-z): Only 8% of people who try one of my AR filters post it. Here is what separates the 8% from the rest, and what a brand filter needs to earn a Gen Z post. - [Is AI Art Real Art? An Artist's Honest Answer](https://gregorio.io/notes/is-ai-art-real-art): Is AI art real art? An artist on the prompt as intellect, the AI painting that won a fair but couldn't be copyrighted, and why cheaper is not worse. - [Nike's virtual models: how the Air Max lookbook was made](https://gregorio.io/notes/nike-virtual-models): Nike's Air Max Pulse lookbook had no camera and no studio. Real creators became virtual models: 3D avatars in a digital world. Here's how it was made. - [How virtual models are made, from CGI to AI generation](https://gregorio.io/notes/virtual-models-cgi-to-ai): Virtual models used to be sculpted by hand in CGI. Now they're AI-generated. Here's how both are made, how to build your own, and what brands use them for. - [Loverboy: a fake person from before fake was normal](https://gregorio.io/notes/loverboy): In 2020 I built Loverboy, a CGI model with wet, plastic skin, half real and half digital. A self-portrait that slipped loose and became his own person. - [Westeros Bracket: an AR tournament for House of the Dragon](https://gregorio.io/notes/westeros-bracket): How I built the Westeros Bracket for HBO's House of the Dragon Season 2 launch: a TikTok AR effect where you turn your head to run a Game of Thrones bracket. - [An AR game, a Guinness World Record, zero paid media](https://gregorio.io/notes/ar-game-guinness-world-record): How a penalty-kick AR game for TECNO Mobile at the Africa Cup of Nations set a Guinness World Record: 278 TikTok videos uploaded in one hour, zero paid media. ## Languages Each locale mirrors the English structure: [pt](https://gregorio.io/pt/) · [es](https://gregorio.io/es/) · [fr](https://gregorio.io/fr/) · [de](https://gregorio.io/de/) · [it](https://gregorio.io/it/) · [nl](https://gregorio.io/nl/) · [zh](https://gregorio.io/zh/) · [ja](https://gregorio.io/ja/) · [ko](https://gregorio.io/ko/) · [ar](https://gregorio.io/ar/) ## Contact - [Send a brief](https://gregorio.io/brief): Structured form for project deliverable, timeline and budget band. Reply within 48 hours. - [Book a call](https://gregorio.io/call): Request a discovery call. - Email: hi@allangregorio.com ## Entity - [Wikipedia](https://en.wikipedia.org/wiki/Allan_Gregorio): Encyclopedic entry. - [Wikidata](https://www.wikidata.org/wiki/Q56630719): Structured entity record. - [Google Knowledge Graph](https://www.google.com/search?kgmid=/g/11gmj7js0f): Knowledge Graph entry. ## Optional - [Full text](https://gregorio.io/llms-full.txt): The complete long-form profile, every project with its full description, and the body text of every English page, in one file. Read this if you need detail beyond the links above. - [Privacy Policy](https://gregorio.io/privacy): No cookies, cookieless analytics only, no advertising. GDPR-compliant. - [Sitemap](https://gregorio.io/sitemap.xml): All 99 indexable URLs.